Privacy PolicyPrivacy Practices

Information We Collect

• • Account details such as name, email, phone number, delivery address, and preferred language.
• • Order history, styling quiz results, and fit preferences used to curate recommendations.
• • Payment method tokens processed securely by third-party providers (we never store full card numbers).
• • Device and browsing data (IP address, cookies, analytics events) to improve site performance and prevent fraud.
• • Communications via email, chat, and social channels to provide personalised support.

How We Use Your Data

• • To process orders, arrange shipping, and provide customer service updates.
• • To personalise product recommendations, styling advice, and content in multiple languages.
• • To send marketing emails or SMS only when you opt in. You can unsubscribe at any time using the link in our messages.
• • To comply with customs, tax, and regulatory requirements for cross-border shipments.
• • To detect and prevent fraudulent transactions and protect account security.

Sharing & Storage

We share data only with partners who help us deliver your order: payment processors, logistics providers, customer service platforms, and analytics tools. All partners sign data processing agreements and must follow comparable security practices. Data is stored on encrypted servers located in Canada and Singapore with strict access controls.

For cross-border shipments, customs authorities may require access to invoice details and identification numbers. We share only what is legally necessary and notify you when additional documents are requested.

Cookies & Preferences

Our site uses essential cookies for authentication and shopping cart functionality, plus optional analytics cookies to improve styling insights. You can manage cookies through your browser settings or by adjusting preferences in the account dashboard. Declining non-essential cookies will not affect checkout capabilities.

Your Rights

• • Request access to the personal data we hold about you.
• • Request correction of inaccurate or incomplete information.
• • Request deletion of your data, subject to legal retention requirements.
• • Withdraw marketing consent at any time without affecting order updates.
• • Request a copy of your data in a portable format where technically feasible.

To exercise these rights, contact us at privacy@heartin.co or submit a request in your account settings. We may need to verify your identity before processing your request.

Data Retention

We retain order records for up to seven years to comply with financial regulations. Styling quiz responses and browsing analytics are retained for 24 months and then anonymised. If you request deletion, we erase personal data not required for legal or accounting purposes.

International Transfers

When data moves outside your home country, we rely on Standard Contractual Clauses or equivalent safeguards. You may request a copy of these safeguards by emailing our privacy team.